My Notes From Grant Cardone’s 10X Growth Conference 2- Day 2

Welcome to Day 2 of my notes from Grant Cardone’s 10×2 Growth Conference 2.  If you didn’t get my notes from day 1, you can see them HERE.

This was another action packed day of top speakers in their respective industries.  My biggest take away today was learning more about ClickFunnels.  In fact, Cindy and I were so impressed with the software, we bought a year-long subscription to it.  We will  be implementing funnels in the majority of our businesses, especially the real estate ventures.

Since I joined, I was able to become an affiliate.  Currently, ClickFunnels is offering a free 14 day trial.  You can test drive it HERE, and see if it is a good fit for your business.  On to the notes….

Russell Brunson

Russell is the founder of ClickFunnels.  He gave an amazing presentation and sold almost $3 million worth of software from the stage.  To say he gave extreme value is an understatement.  Here are the notes:

• A funnel is the vehicle to  10X your company over the next 12 months.
• The life and relationships you want will be fueled by the business you build.
• Whoever spends the most money to acquire a customer wins.
• If you want to succeed in life you must find a way to model those who have already succeeded.
• The script you need to follow is Who, What, Why, How: Who are you?  What do you have for these people? Why do they need it? How do they get it?

Russell then deep dived how to “hack” your competition and find out their top traffic sources.  That was an entirely different section of notes, and I will do a separate post on that in the future.

 

Ezra Firestone

Ezra is one of the leaders in the E-commerce space.  He is a Shopify master, and offers courses, a podcast, and more on his website, www.smartmarketer.com.  Let’s get to the notes:

• Millennials will be driving the economy for the next 10-15 years.
• Brands usually have ONE visibility source that is consistent.
• To have consistency and scalability you need to be able to turn advertising into profitability.
• Old advertising was query based, new advertising is contextual.
• Today you need a story.
• Touching is taking over.
• People are consuming in short waves of time, but more frequently.
• People are moving to bigger devices to make purchases.
• Avg person has 194 channels they are consuming from.
• Today, FB and IG are the best source of visibility.
• You are going to need to have multiple touch points to make a sale.
• Your core platform and any funnels you create are simply a conversion of assets working in concert.
• Native video ad is the best way to convert currently for top of funnel.
• The main thing the video must do is demonstrate ownership benefit.
• Video should be between 30 seconds and 6 minutes.
• Your iPhone is good enough to shoot the video.
• Video should start with eye-catching intro, with pattern interrupt.  It should tell a compelling story related to problems the product solves.  Have a product demonstration and customer testimonial.
• The success of your advertising hinges on your targeting: 1) use interest and behavior stacking. 2) use best placements (ipads only connected to wifi) 3) narrow down geographically 4) use square video not rectangular. 5) mimic user behavior: awareness ads on mobile only then retarget on tablet and desktop.
• Your business hinges on your ability to have a high performing offers page.
• Product sales video plus hero shot plus CTA and content above the fold.
• 3rd party pitch videos should be professionally produced.
• USP images should be under A2C button.
• Long form, left to right content.
• Conversion is communication.
• Customer video reviews with incentives.
• Offer pages should have an offer bump.
• repetition creates mastery.

Daymond John

Outside of online marketing and sales circles, Daymond John was probably one of the most recognized speaker on stage for this year’s 10X Growth Conference.  He is the founder of FUBU clothing line, and has been a permanent fixture on the show Shark Tank.  I have read several of his books and he has quite the rags to riches story.  He has become a powerful and profound businessman and investor.  Here are the notes:

• Send out, but don’t answer email for the first hour of the day.
• Write your obituary once a year.
• Rise and Grind (start early, and this is also the title to his new book, which you can purchase HERE)
• Check out Daymond on Demand-his virtual platform.
• A Trademark is so much more important that a patent.
• Act, learn, repeat.
• Get financial intelligence.
• Many businesses fail do to OVER capitalization…too much money and they spend foolishly.

Hank Norman

Hank Norman was a TV producer turned media mogul.  You can learn more about him and what he does at his website.  His talk was about creating attention for yourself.  If you haven’t seen Hank speak, let’s just say, he is good at creating attention for himself.  On to the notes:

• It doesn’t matter what you like, it matters what the audience likes.
• Turn your personal pain into power.
• The hierarchy of pain: 1) those closest to you. 2) the environment/industry 3) you 4) connect to others.
• You need to shout your fear in public.
• You need daily live content.

Anik Signal

Anik teaches people how to profit from their passions through digital publishing.  I have seen some of his webinars, and I have always come away with value from them.  Here are his notes:

• Simplify:
• Step 1: Create- easily, quickly, automated.  Two pages = catch, commit.
• Step 2: Qualify-without ever opening your mouth: 1) intro=purpose- convince someone to engage with us.  2) Story=purpose- relationship, connection, and trust…let them hear the story of your product, not you. 3) Content=purpose- build your value and credibility. 4) Transition=purpose- answer the why. 5) Pitch=purpose- Confirm the committment…no one listens to the pitch unless they are sold.
• Step 3: Find: You can find unlimited leads on FB.
• Step 4: Nurture: To build long-term stable assets.
• Step 5: Follow Up: You must follow-up with leads.

Tai Lopez

I don’t know how best to describe Tai.  He is a partner in a business that generates over $1 Million a month in revenue (Mentorbox.com).  He has a polarized audience on social media, some hate him, some love him, they all follow him.  I was really impressed hearing Tai speak.  I was so impressed, I will be heading out to Los Angeles on April 6th to meet with him at his house for a mastermind.  Of course, that will be a post in and of itself.  Here are my notes:

• You provide the idea, let someone else do the work and split the $ 50/50.
• It is good to be a trend catcher.  By the time it catches on and there is no cynicism, it is too late.
• How to hardly work and make a lot of money:
• 1) Allies- The best ones you can find are the opposite of you.
• 2) Read The Idea statement above to your potential partner.
• 3) Make sure it is a good idea…you can’t polish a turd.
• 4) Know how to read people- Hexeco/Dark Triad personality tests.
• Faces sell…Make your website relatable.  Relatability is the #1 cognitive bias you can have on a website.
• 5) Must master marketing and branding.
• Make boss statements.  Get rid of trite statements.
• People lie, but numbers don’t.  Use numbers. (authority bias).
• You should look to do the opposite of what is working now.
• change the settings on your iPhone 8 to 60 frames per second for video.
• You need 30 solid allies…investors, partners, idea people, intro/extraverts, affiliates for marketing, etc.
• Make war with a multitude of councilors.
• In 2018 you are the general of your life, does the general do all the work? No!
• You need at least 67 days to change a habit.
• Rule of 10’s (multiply income by 10’s for huge wealth).

That was a wrap for day 2 of Grant Cardone’s 10X Growth Conference 2.  Again, this was information overload, but we loved every second of it.  As i digest my notes, I will be expanding on them in more details in future posts.  For now, stay tuned for the day 3 notes in the next day or two.