My Notes From Grant Cardone’s 10X Growth Conference Day 1

Cindy and I recently returned from Las Vegas after attending Grant Cardone’s 10 Growth Conference 2.  To say we were overwhelmed by the amount of information we took away, as well as the quality of the speakers, is an understatement.

Over the next few days, I am going to be copying my notes from the conference on to this blog for three reasons:

1. Rewriting the notes will help me better internalize the information I wrote down in the first place.
2. I will always have a digital copy available to use as a reference.
3. Hopefully I can add value to you by sharing my notes, even if some of them won’t make much sense if you weren’t at the conference.

I was able to take away so much from the event, that I became an affiliate for Grant Cardone Enterprises.  So when you see an image or click a link, there is a good chance it will be one of my affiliate links.

The good news is I will earn a small commission on any purchases made through my links.  The better news (for you) is it won’t cost you any more to use one of my links, so it truly is a win-win.

The notes I wrote are broken down by speaker.  There was only one or two speakers that I wasn’t able to get at least some nuggets from, and for those, I just won’t post anything.  Let’s get started.

Grant Cardone

First up was Grant Cardone to open the event.  He did so with his usual dramatic flair, and came down from the rafters on a platform!  Grant spoke several times over the course of the three days we were there.  Because of this, you will see him show up on several of my recaps through this series.  Here is what I took away from Grant on Day 1:

• Pay the price today, so you can pay any price in the future.
• Doing less has never solved any of my problems.
• Commit 1st and figure the rest out as you go (Reminds me of Rock Thomas’s “say hell yes, or fuck no”)
• Most people starve between the idea and the execution.
• Every decision you make should be about expansion.
• Will you expand or will you contract?
• Sales is an expansion activity.
• 10X isn’t about adding time, it is about being unreasonable.
• Take time out of your idea and your monetization.
• Sales is what makes dreams a reality.
• The only reasons companies fail is they don’t sell enough products at high enough margins.
• We have too much information and not enough actions.

Jordan Zimmerman

Next up was Jordan Zimmerman.  Jordan runs a 4 BILLION dollar ad agency (Zimmerman Advertising LLC).  He’s kind of a big deal 🙂

• Dream bigger.
• Work became my sport.
• Set daily goals and write them down.
• Unprogram yourself today and differentiate yourself.
• Focus and find your passion in life.  Never work for a paycheck.
• Never say “I wish I could have, or I wish I would have,” You can.
• Every person is a brand.  Everything you do is affecting the brand called “You.”
• Time to stop thinking and start doing.
• Use fear as a fuel.
• Everything you post affects the brand called “You.”
• Clients hire you, and people want to work for you because they like, trust, and are inspired by you.
• When someone tells you “No,” no is “Yes.”
• If you are willing to sacrifice, you can do anything.
• There is no 2nd place in life, you either win, or you lose.
• Know your customer intricately well.
• Growth is unlimited.  Your brain makes you believe you are limited.
• Set your goals and objections high.
• You have to believe in yourself in order to achieve.

Gary Cardone

Next up on Day 1 of the 10X Growth Conference was Grant’s twin brother, Gary.  Gary is a serial entrepreneur with a focus on trading international commodities and e-commerce.  Here are my notes…

• There isn’t just one approach.
• If you aren’t a global player, you will not survive the future.
• Stop studying anyone who isn’t great.  Study a handful of great people instead.
• Burn the bridge so you have no choice but to succeed.
• If you are here, and you aren’t worth at least 1 million dollars in the next 4 years you are just being lazy, on the wrong team, or have the wrong message between your ears.
• Every cycle is compressing.

Ed Mylett

Next up was Ed Mylett, and he was one of the most dynamic speakers at the event.  You can check out his website here.  On to the notes…

• You weren’t born to be average, you were born to do something great.
• What do you make people feel?
• Don’t let average people get in the race to become the ultimate version of you.
• The people around you are trying to get  you to conform to average.
• Ask” “Does this (fill in the blank) get me closer to being the best version of myself or further away?”
• In business, the highest energy wins.
• The key to being truly great in business is being able to see the specialness of others.
• All great business leaders are evangelists for their cause and brand.
• You have to build a cult-like following for your business.
• There is always a harvest when you plant seeds.
• When you recruit, people are more magnetized to the environment than the money.
• Read “Selling The Dream.”
• Your obsessions become your possessions, good or bad.
• All great leaders are visionaries
• You company will never outgrow your identity and your visions, so keep thinking bigger.
• Your job as a leader is to say “Let me tell you what I see.
• Sometimes you need to velcro together your dreams and your life (like Ed did with his fake Mercedes).
• There are always false starts in business.
• Progress is power.
• Work, Effort, Execution, Drive…those are the separators today.
• What’s the price you are willing to sell out at…if any?
• In business you win with intangibles…(heart, drive, etc.)
• Poor people look at price, successful people look at the worth, so stop negotiating price.
• Always be in a crisis to be the next best version of you.
• You get too discouraged, too easily.
• Great leaders love, care, believe, and help people.
• Everyone you meet has a gift, your job as a leader is to point that out to them and help them implement it in their success.
• If my life ended right now, am I happy with the book that is my life?
• Stop giving people power that aren’t in your book (don’t allow them to be a character in your book).

Naveen Jain

I had never heard of Naveen before the 10X Growth Conference.  I found out he is the founder of Moon Express, World Innovation Institute, iNome, TalentWise, Intelius, and Infospace.  He had some tremendous ideas around what health could look like in just the near future, and I was amazed at the way his mind works.  Here are the notes:

• The moment you start to think something is not possible, it becomes impossible for only you, and not anyone else.
• You need to think so big that people tell you you’re crazy.
• As an entrepreneur, you don’t worry about the problems ahead, you just cross that bridge when you come to it…and then you burn the bridge behind you (recurring theme among speakers).
• When you “sell” someone, they get buyer’s remorse.  When you inspire someone to buy, they will thank you for it.
• All chronic disease is caused by inflammation of/in the gut.
• When looking at a big problem, you want to solve the root of the problem, not the symptoms.
• Once you become an expert in an industry, you become useless in that industry.
• Never be afraid to do something you know nothing about.

Brad Lea

Brad Lea is the creator of the Dropping Bombs podcast and owner of Light Speed Virtual Training.  Cardone University, Grant Cardone’s online sales training program, runs on Light Speed.  I have gone through the program, and it absolutely is a game changer.  In the future, I will post a review on it.  For now you can click HERE to learn more.  On to the notes…

• You have to apply what you learn or it won’t mean shit.
• Learn from the past so you can apply it to your future.
• If you don’t change the shit you’re doing, you are going to get the same shit you are getting.
• You must get uncomfortable.
• Comfort is the wrong target.
• The bad little decisions you make every day have negative impact on your future.
• When you are yourself you will attract the right people to you, when you are full of shit you will attract the wrong ones.
• It doesn’t matter if others like you.  You need to like you.
• They call it “work” because it works.
• Get your ethics straight.
• It can’t be about me, I have to make it about how to help others.
• Don’t chase success, help others succeed, success will chase you.
• You can’t scale your business if you don’t train your people.
• Don’t scale chaos.
• To train people effectively, you need 1) good content 2) repetition 3) accountability 4) practice.
• Do More.  Get Better…This is the formula for success
• When you’re wrong, you become correct.
• Money is worthless unless you spend it.  Your money is a tool to get more money.

Andy Frisella

Andy Frisella is the CEO of a supplement company doing close to $200 million a year in sales.  His talk revolved around building culture.  Here are the notes:

• Everything starts with you.
• Your customers/employees want a culture- If you don’t have the people you want it is because you don’t have a systematic way to build culture.
• People want to feel a part of something.
• Your livelihood is directly tied to other people’s productivity.
• How you do one thing is how you do everything.
• Accept responsibility and take initiative.
• What are your core values?
• Culture is the weapon against price/commoditization.
• Culture is about who you are and what you believe in.
• Learn how to communicate in the language of your core values.
• Set an objective, a mission, or an enemy of your company (having a mission is better than having an enemy)- make your mission known to the team and customers.
• When you hold people accountable, you communicate the core values they broke.
• Ask potential hires about their core values.
• Physical activities/stress builds tremendous bonds.
• Your culture can make you millions of dollars.
• When people love what you stand for, they are untouchable to the competition.
• Own up to when you fuck up.
• Become a CLEAN, CONTROLLED, KILLER:  Clean- Do the right thing.  Controlled- Everything you say or put out there is with intention- develop discipline.  Killer-Be ready to crush the competition…rip out people’s throats in business so you can win.
• Use the Power List to create habits.
• Your beliefs dictate your outcomes.

Grant Cardone

Grant concluded Day 1 of the 10X Growth Conference 2.  Here are the notes…

• Want to write a book?  Sell it before you write it.
• The Sales Cycle is 6 steps: 1) Idea 2) Attention 3) Intention {here is where you should get objections} 4) Present- a product or service that solves a problem today. 5) Proposal 6) Close
• Be intentional about closing all the time.
• Whoever gets answers to the questions controls/closes the sale.
• You have to get frequent before you get great.
• There is NO ONE thing that you can ever say or do to a person that will stop them from doing business with you.
• Stop taking so long to close.
• The importance of role play is to make you reflexive under pressure.
• Don’t practice on $$$$
• I am not buying (fill in the blank, for Grant it was his plane), someone else is.  I just have to find out who.

That was the end of day one.  You can imagine we were exhausted.  Check back in a few days to get the notes for Day 2 of the 10X Growth Conference 2.